THE NATURE CONSERVANCY:
FLOODPLAINS BY DESIGN

Re-imagining our relationship with rivers.


WHAT WE DID

Strategy

Video Direction & Production

Data Visualization

The Challenge
We depend on our rivers. They are the lifeblood of the landscapes in which we live. But they mean many things to different people. To farmers they provide vital fuel for their crops. To fisherman they are nurseries for the fish they will catch. To communities they are beautiful backdrops for their homes. In the past we unintentionally made decisions that inhibit our rivers’ ability to provide us with all of these benefits. And now we are feeling the consequences in the form of floods and reduced fish runs.

The Solution
Floodplains by Design is an ambitious partnership that sets out to maximize the many benefits rivers provide the people in Washington State while minimizing the costs. With many different partners involved, all with their own specific concerns, the messaging around the program needed to be carefully conceived. The Nature Conservancy asked us to help. We worked to improve their messaging strategy to the various audiences and to create a ‘hero’ video that helps galvanize support. 

“I LOVE WORKING WITH CARAVAN LAB. THEY’RE PROFESSIONAL, UNOBTRUSIVE, AND I CAN TRUST THEM TO WORK DIRECTLY WITH OUR PARTNERS. MOST IMPORTANT TO ME, THEY ARE CREATIVE AND IT’S A FUN PROCESS TO COLLABORATE WITH THEM AND DEVELOP A STORY.”

-Julie Morse, The Nature Conservancy

VIDEO PRODUCTION

A ‘hero’ video gives a face to the different backgrounds and concerns of people involved in Floodplains by Design. The program helps create collaboration between these groups where there was once conflict. We opted to highlight this strength through the voices of the participants themselves.

VIDEO PRODUCTION

A ‘hero’ video gives a face to the different backgrounds and concerns of people involved in Floodplains by Design. The program helps create collaboration between these groups where there was once conflict. We opted to highlight this strength through the voices of the participants themselves.

DATA VISUALIZATION

We took a infographic storytelling approach to increase the digestibility of key performance data. The visuals are modular and can be easily tailored for the numerous stakeholders, including state legislators.

DATA VISUALIZATION

We took a infographic storytelling approach to increase the digestibility of key performance data. The visuals are modular and can be easily tailored for the numerous stakeholders, including state legislators.

STRATEGY

We sat down with program leaders to rethink the messaging around the program, focusing on people and performance. We incorporated this strategy into our video and data visualization products.

STRATEGY

We sat down with program leaders to rethink the messaging around the program, focusing on people and performance. We incorporated this strategy into our video and data visualization products.


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