COMPUTATIONAL SUSTAINABILITY

A new path towards a more sustainable future


WHAT WE DID

Strategy

Video Production

The Challenge
Over the past couple of decades computer scientists have altered our lives. The computational methods they devise have changed everything — from how we move through our days, how we work, our relationships with one another. But what if we could use that immense power to solve the most tangled, complex problems of our time? A new network of academic computer scientists is striving to do just that…but in relative obscurity. We were asked to create a short film to promote their vision, and we needed to do it fast.

The Solution
We took a journalistic approach in order to break down this complex topic into an easily digestible story. Motion graphics provide engaging visuals for abstract concepts, and attention to sound design gave additional audial interest. The end result is a product that is accessible to both computer scientists and lay audiences.

COMPUTING FOR A BETTER WORLD

THE VIDEO

The film was part of a grant from the National Science Foundation to promote the new academic field of Computational Sustainability.


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