Creative storytelling
for organizations
building a smarter,
healthier world.

Creative storytelling for organizations building a smarter, healthier world.

We help mission-driven organizations create meaningful change using media and digital technology.

Who we are

Caravan Lab is a women-owned creative consultancy founded by Marita Davison and Jennifer Moslemi. We are nerds at heart who believe in the transformative power of data wrapped in a good narrative. Our clients are wide ranging but all share in this belief. We bring to the table our enthusiasm, playfulness, honesty, love for science, and a keen eye for distilling without dumbing down.

Why that matters

We can package important information from science-based and technical organizations in ways that can engage people from other walks of life. People that may not speak the same technical language but can benefit from the ideas. It’s our MO to move between science and story with ease.

Our Story

Before humans went digital, there was the caravan.

People came together on the caravan to travel to new places, taking their ideas, stories and technologies with them. It was how knowledge was shared across groups of people. It was how progress was made.

At Caravan Lab we spread knowledge. It takes a deep understanding of science communication, media production and technology design. Our team brings it all to the table. Together we craft digital stories that help our world run a little smarter.

Our Process

We keep our process flexible. We work on projects large or small and can start from scratch or jump in mid-stream to solve a specific problem. Our full-service capabilities mean we can execute on a wide range of projects. But it all starts by listening. We work closely with your team to ensure our understanding is deep and our vision focused.


Good strategy begins with listening and learning. We do our own research and work closely with your team to ensure a strategic vision that is dialed in to your needs and desired outcomes.


  • Roadmapping
  • Concepting
  • Key Messaging
  • Content Strategy
  • Audience Research


We pay obsessive attention to each deliverable on the path to bringing our vision to life. We are fully invested in the success of our partners, because ultimately our goals are aligned.


  • Wireframing
  • Prototyping
  • Storyboarding
  • User Experience
  • Media Production
  • Web Design & Development
  • CMS Integration
  • Graphic Design


Gathering feedback from the people we seek to engage is an important part of the process. It happens during production and after, informing an iterative process that is dialed in to specific outcomes.


  • Usability Testing
  • Formative & Summative Evaluations
  • Learning Assessment
  • User Analytics


If you don’t yet have funding for your vision, don’t fret. We can help with grant writing and make your proposal stand out with a clear and innovative plan for outreach that fits the budget.


  • Grant Writing
  • Consulting


We offer lectures, workshops and hands-on training activities. Each training program is customized to help organizations clarify their vision for storytelling, improve their science communication, begin DIY video production and more.


  • Workshops
  • Hands-on Training
  • Presentations

Ready to talk? Send us a message.

Or give us a call. 206.456.4022