Southern Oregon has the highest concentration of nationally-designated Wild and Scenic Rivers in the country. But the region is changing. Like many other places, it is under strong pressure to develop. The Wild Rivers Land Trust seeks to maintain the integrity of the area as it goes through this period of intense change. They asked us to help build a movement around their mission by producing an anchor video that could inspire others to join them. We constructed a narrative around 4 different groups who live in the area. Their unique perspective – authors, ranchers, a musician, and a business owner – combine to give the larger picture of the immense value of this part of the country.