Washington Farmland Trust safeguards farmland across the state, making sure productive land is available and affordable for a new generation of farmers. Their vision is to protect the systems that provide us with healthy local food, but it goes further – they invest in long-term soil health and vibrant rural economies.

In good news for Washington, WFT is expanding its mission to protect more farmland statewide, to break down land access barriers for new and marginalized farmers, and to focus on climate resiliency. They asked us to help spread the word, and we sat down with their team to strategize outreach tools that could get the biggest band out of their budget.

We created an outreach toolkit designed like a Swiss army knife – versatile, adaptable, and ready for whatever. Assets were built to be mixed, matched, and expanded as needs evolve. The toolkit includes an animated video customized for different calls to action and audiences, a farmer profile film that humanizes the land access issue, and a staff testimonial video that anchors a growing library of social media content. We also captured audio and photography with an eye for building a library of content WFT will use to craft future storytelling materials. Together, these tools equip their team with the means for sharing their story now and into the future.